Proactive Campaign – Automobile – TVC Script

Category - Television – Silent cars

Product: Silent cars

Brand: Volkswagen

Title: The Silent Chase

Communication platform:

                   Considering the target audience as younger age group, we focus on techie’s who would like to invest in advanced technology and luxury of a Volkswagen super-silent car.

Background brief:

                   To promote brand Volkswagen with its unique proposition of super-silent cars.

Location: Inside a bank and on the highway

Plot: The film opens with a bank robbery scene. A close shot reveals that the robbers are wearing masks with smiling expressions. After robbing the bank, the robbers get in their car and are chased by an undercover Cop. The Cop tries to chase the robbers by following a series of action sequences, but the robbers are desperate to get away. The flashing lights and sound of the siren in the Cop’s car is too loud so he chooses to turn it off and pulls the siren back in his Volkswagen. As the robbers look back at the descending sound of the siren and flashes of light, they feel relaxed and cheer each other up. As they turn ahead, the car stops with a screeching sound of brakes.

          

Cut to shoulder level shot of the robbers with a zoom focusing inside the windscreen of the car. The smiling expressions on the robbers masks changes to sad gestures. A low angle shot with an upward tilt reveals that the Cop is standing next to his Volkswagen, blocking their way. The camera pans across the hood of the car and moves upwards with a crane revealing a top angle shot of the robbers surrendering to the Cop.

          (AFX volume gradually decreases)

Typo appears on the screen, Silent Cars from Volkswagen

 

V.O: Silent cars from Volkswagen.

Signoff: If no one heard it overtaking, it should be a Volkswagen.

VFX: Volkswagen Logo appears on screen.